Friday, March 18, 2011



The Project Proposal



Introduction
 Nal sarovar Bird Sanctuary, primarily comprising of a spectacular natural lake with shallow waters and muddy lagoons, dotted by 360 islets and ambient marshes, is situated about 64 km to the West of Ahmedabad near Sanand Village, in the Gujarat state of India.

 The lake measures 120.82 km, attracts over 250 species of birds in the winter, and harbours a variety of flora and fauna. These birds travel tiring lengths from Central Asia, Europe and Siberia to escape from severe cold of harsh winter there. 
 Migratory birds start arriving here in October and stay till April. Their population reaches its peak in mid winter. The sanctuary has about 250 bird species, which include greater and lesser flamingoes, pelicans, ducks & geese, rails, coots, cranes, cormorants, herons, egrets, storks, ibises, spoonbills, teals, sarus cranes, moorhens and waders etc. In addition to migratory birds, many resident as well as local migratory birds also visit this place. The 1994 census records 1.16 lakh birds, while the 1996 census counted 1.41 lakh birds. in 1998, about 78 species of birds were observed, while in 2000 about 90 species of water fowls were recorded at nal sarovar. 
 The sanctuary area has 48 species of algae and 72 species of flowering plants. The common aquatic plants are Cyperus sp., Scirpus sp., Typha ungustata, Eleocharis palustris, Ruppia, Potamogeton, Vallisnaria, Naias, Chara etc. On southern or southwestern fringes, small herds of wild ass can be seen. Mongoose, jungle cat, Indian fox, jackal, wolf and hyena are also there.

 There are 360 islets in the lake. Most of them lie exposed when the water level is low. The lake gets filled with water that drains from the adjoining Surendranagar and Ahmedabad districts in the monsoon. With this fresh water inflow, brackishness in the lake is reduced considerably.
 This lake and the wetlands around it were declared a bird sanctuary in April’ 1969. The state forest department is pushing for a ramsar site status for the nal sarovar wetlands.


Initial Experience

• Got lost on the way to nal sarovar due to inappropriate signages on the road.
• Stalked by local guides for the ferry.
• No appropriate signage system for the locations in nal sarovar.
• No signage for toilets and restaurants.
• No map of the nal sarovar on the banks of the marshland.
• Ditched by the ferry owner in the middle of the ride, asking for more money and promising 
   to show exotic locations.
• Couldn’t identify birds as not a routine bird watcher and couldn’t understand the local                   
   lingo of the ferry driver.
• Disappointed with the exotic locations as they were not marked with any signage system.
• No souvenir shop or a book store to sell merchandise for the complete nal sarovar experience.




Project Objective
To guide people through Nal sarovar and make their experience more exciting as well as worth while.
Target Audience
•People above the age of 12 years
• Literates
• Tourists who are not frequent visitors
• International and national tourists
• Bird watchers





Project Phases and Timeline
Phase 1
Research and Analysis 
1. Study the existing publications on Nal sarovar.
2. Collect information about the birds of Nal sarovar.
3. Visit Nal sarovar and carry out a detail study 
of problems.
4. Gather insights from locals at Nalsarovar.




Phase 2
Structure the Information/ Re-frame the problem 
5. Analyse and structure the collected information 
6. Refine Problem Statement and Scope of the Project 
7. Identify the Main Issues to be addressed  



    
Phase 3 
Conceptualization and Visualization 
8. Develop an approach/visual language to address 
the issues 
9. Prepare and structure the Content for communication 
10. Ideate and figure out how to best communicate 
the issues 




Phase 4 
Execution of Finalized design Solution 
12. Take the selected alternative to a Finished Product 
13. Feedback from the target audience
14. Documentation 

No comments:

Post a Comment