Thursday, August 11, 2011


Design Development | 1

Phase Three


After finalizing my design brief and my target audience ie; Amateur bird watcher, I decided to make a demographic study of Amateur Bird watchers, so as to targe my design. I divided my study in to the following:



• Age : 25 to 35 years



• Sex : Male or Female


• Social status : Middle class


• Education : Literate


• Nationality : National / International


• Languages known : English, Gujarati, Hindi

By this , I get a clear idea of where and how my design is to be targetted.

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